No Immediate Loyalty

No Immediate Loyalty isn’t just the theme of this book—it’s the reality of the NIL revolution. Gone are the days when athletes stayed tied to one school, one coach, or one brand. Today, it’s about options. It’s about leveraging every opportunity to build your brand, monetize your talent, and secure your future. And honestly? That’s how it should be.

This isn’t business as usual, and it’s not about playing it safe. NIL is about empowerment, entrepreneurship, and yes, a little bit of hustle. It’s also about understanding that in today’s sports world, there’s No Immediate Loyalty. Athletes are loyal to their futures, their families, and their dreams—and there’s nothing wrong with that.

No Immediate Loyalty



No Immediate Loyalty isn’t just the theme of this book—it’s the reality of the NIL revolution. Gone are the days when athletes stayed tied to one school, one coach, or one brand. Today, it’s about options. It’s about leveraging every opportunity to build your brand, monetize your talent, and secure your future. And honestly? That’s how it should be.

This isn’t business as usual, and it’s not about playing it safe. NIL is about empowerment, entrepreneurship, and yes, a little bit of hustle. It’s also about understanding that in today’s sports world, there’s No Immediate Loyalty. Athletes are loyal to their futures, their families, and their dreams—and there’s nothing wrong with that.